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How Cash Flow Can Destroy Your Business (and How to Prevent It)

What’s the most important factor in keeping your business alive? You might think the answer is profitability; after all, as long as you’re making more money than you’re spending, you should have ample resources to keep your enterprise going. However, it’s possible to be profitable on paper and still come up with cash shortfalls, preventing

The One Essential Element Most Business Plans Miss

Every entrepreneur or business owner knows they need a business plan to raise money. What most don’t know, however, is the kind of plan that attracts funding. Such business plans have one element that others don’t: they focus on marketing. Those business plans that are written as marketing documents are often the business plans that

The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads. That’s why you absolutely must budget for advertising, not just play with

Naming Your Business

  Here’s how to come up with the perfect moniker for your company. Your business’s name forms the foundation of your brand. Done right, it can make your brand instantly memorable, distinctive and unique. But how to come up with a business name that conveys what makes your business so special? Know your business’s mission.

The Benefits of Keeping Tax Records All Year Round

Although we think of tax season as that period between January 1 and April 15, it’s an ongoing event. If you shift your perspective when it comes to tax records, you may find that not only is April 15 less stressful, but so too are estimated tax deadlines. Furthermore, you’ll have a better sense of how

How Long Should My Business Plan Be?

“Oh my gosh! You want me to do what? Write a 40 page business plan for this new project of mine. I don’t have time to do that.” Many a business plan consultant has come across this type of statement. In fact, these are probably the first words a client has to say, but most

10 Common Traits of Successful Entrepreneurs

Many people dream of being an entrepreneur. They envision their business as majorly successful; allowing them to make enormous wealth, be the boss, have the freedom to come and go as they please and work how and when they want. If only this were the reality, everyone would be an entrepreneur! Unfortunately, this is not the

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