Business Plans

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads. That’s why you absolutely must budget for advertising, not just play with

  Here’s how to come up with the perfect moniker for your company. Your business’s name forms the foundation of your brand. Done right, it can make your brand instantly memorable, distinctive and unique. But how to come up with a business name that conveys what makes your business so special? Know your business’s mission.

“Oh my gosh! You want me to do what? Write a 40 page business plan for this new project of mine. I don’t have time to do that.” Many a business plan consultant has come across this type of statement. In fact, these are probably the first words a client has to say, but most

So you want to start a business – or you’re already underway. You need every bit of help you can get. No problem. Here it is – enough help to take you from idea to startup to enterprise: 1. The U.S. Small Business Administration (SBA). You paid your taxes – now reap some benefits. The

9 Key Elements To Small Business Success The results are in – and the State of The Business Owner (SOBO) Report is live. We wanted to share one of the report’s key findings. Here’s a preview of the “The Ownership Stack” – a powerful set of best practices successful business owners are using to grow

You wouldn’t leave home without knowing where you’re going. Printing directions, using GPS, or taking a paper map are essential first steps for any road trip. Your business is a much bigger journey than a road trip. Running a business is like taking a road trip to another galaxy. You wouldn’t step foot on a

So you have a great product, platform or business that you’re stoked to start up. It can be an exciting and thrilling opportunity to get your own company up and running, but it’s also filled with stress and anxiety — that road can be full of obstacles and a lot of confusion. Well, first things

A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.”  – Tom Landry What is it about asking for help, or about accepting it when it’s offered, that is so